1. Information We Collect

We collect the following categories of personal information:

Information You Provide Directly:

• Full name, business name, email address, phone number
• Website URL, industry, service area, and marketing goals
• Communication records: emails, contact form submissions, and consultation call notes
• Billing name and address (payment processing is handled by secure third-party providers)

Information Collected Automatically:

• IP address, browser type, operating system, and device information
• Pages visited, time spent on site, clicks, and referral source
• Cookie identifiers and analytics data (see Section 4)

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to inquiries, schedule consultations, and deliver free SEO audits
• To provide and manage SEO services including Local SEO, Technical SEO, Google Business Profile optimization, and Content Marketing
• To send service proposals, project updates, performance reports, and invoices
• To communicate important updates about our services or policies
• To send marketing communications, newsletters, or SEO insights — only where you have provided consent
• To analyze website performance and improve user experience
• To comply with applicable Canadian and U.S. legal and regulatory obligations
• To detect and prevent fraud or unauthorized use of our services

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

3. Legal Basis for Processing (Canada & U.S.)

Under PIPEDA, we collect, use, and disclose personal information only with your knowledge and consent, except where the law allows otherwise. You may withdraw consent at any time, subject to legal or contractual restrictions.

For clients and visitors in California, the CCPA grants you additional rights including the right to know what personal data is collected, the right to delete personal data, and the right to opt out of the sale of personal information. Rank Mario does not sell personal information.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance functionality and gather usage analytics. Types of cookies we use:

• Essential Cookies: necessary for the website to operate correctly
• Analytics Cookies: help us understand visitor behavior (e.g., Google Analytics)
• Marketing Cookies: used to track campaign performance and serve relevant content

You may manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality. By continuing to use our website, you consent to our use of cookies as described here.

5. Sharing Your Information

We may share your personal information with:

• Trusted third-party platforms used to deliver our services (e.g., Google Search Console, Google Analytics, Ahrefs, Semrush, Google Business Profile)
• Subcontractors or freelance SEO specialists engaged under confidentiality obligations
• Payment processors for invoicing and billing purposes
• Legal or regulatory authorities in Canada or the U.S. when required by law
• Successor entities in the event of a merger, acquisition, or business sale

All third-party partners are required to handle your information in accordance with applicable privacy laws.

6. Cross-Border Data Transfers

As a Canadian company serving clients in both Canada and the United States, your personal information may be processed and stored in either country. By engaging our services, you consent to the transfer of your information across borders, subject to applicable privacy protections.

7. Your Privacy Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Withdraw consent for marketing communications at any time
• Request deletion of your personal data (subject to legal retention requirements)
• California residents: request disclosure of personal data collected and opt out of any sale of personal information

To exercise any of these rights, please contact us using the information at the end of this Policy. We will respond within 30 days.

8. Data Security and Retention

We implement industry-standard security measures including SSL encryption, secure cloud storage, access controls, and regular security reviews to protect your personal information from unauthorized access, loss, or disclosure.

We retain client data for a period of 24 months following the conclusion of an engagement, or longer if required by applicable law. Website analytics data is retained in accordance with the settings of the respective analytics platform.

9. Third-Party Links

Our website may contain links to external websites or tools. We are not responsible for the privacy practices of those third-party sites and encourage you to review their respective privacy policies.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. The updated Policy will be posted on this page with a revised effective date. Continued use of our website or services after any update constitutes acceptance of the revised Policy.