CARD 2 - Hairfree - Case Study - Rank Mario
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From invisible to India's #1 hair transplant brand online

A complete SEO overhaul that turned a legacy website into a 60,000+ monthly visitor powerhouse with 150+ organic leads every month.

Unicrop Biochem SEO Content
60K+
Traffic
6K
Keywords
226K
Clicks
#1
Ranking
150+
Leads/mo
30x
Growth
The Assignment

Hairfree & Hairgrow is India's leading hair transplant chain with 10+ clinics. But their website was stuck in the 2000s — .html pages, 2,000 monthly visitors, and zero SEO strategy. How do you go from invisible to market leader?

Phase 1: Technical Foundation

Phase 1: Technical Foundation

Legacy .html → modern CMS migration

Our approach

Information first. Dominance second.

Instead of chasing service-page rankings from day one, we built something most competitors never attempt: total topical authority across the hair transplant vertical. We rebuilt the website from its legacy .html structure, then engineered 456+ pages of strategic content — from celebrity hair analyses to deep medical guides.

Once Google recognized the domain's authority, we pivoted to commercial pages. The result: our "hair transplant cost" page now ranks #1 on a 60,500 monthly volume keyword, driving 189 keywords from a single URL.

The three pillars were topical authority, technical excellence, and conversion-focused content.

Complete website rebuild from .html to modern CMS with optimized Core Web Vitals
456+ pages covering the full patient journey with strategic topic clusters
Location pages for Surat, Pune, Mumbai, Hyderabad, Kolkata, Ahmedabad & more
Celebrity & trending content strategy (Dhoni, Mahesh Babu) to capture viral traffic
Results

The impact we had

Google Analytics 4 · Early 2025 to May 2026 · Engagement ongoing

30x
Organic traffic growth
From 2,000 to 60,000+ monthly visitors
Hairfree & Hairgrow
That is the impact you make
"Kiran is SEO wizard when it comes to understanding traffic"
— — Dr. Pankaj Khut
See full results → →
226K
Google Search Console clicks
+250% year-over-year from 34.5M impressions
#1
"Hair transplant cost" ranking
60,500 monthly search volume — 189 keywords from one page
Lead generation
150+ organic leads every month
Plus 200+ calls and 100+ WhatsApp conversations from organic search 4–8 confirmed surgeries monthly from organic alone
+425%
International traffic growth
USA, UK, Canada, Australia, Bangladesh — the world is searching
6,000+
Ranking keywords on Semrush
From 1,300 in May 2024 — dominating every major competitor by 15%+
AI/ML LLM
1,200
AI/LLM sessions
+1,389% growth — capturing traffic from ChatGPT, Bing AI, and other AI platforms
International reach

The world is searching

IN
India
1.87k
🌍
+ More Markets
Growing

Behind the scenes

The data, strategy, and execution that made it happen

Behind the scenes 1
Behind the scenes 2
Behind the scenes 3
"

Kiran is SEO wizard when it comes to understanding traffic. The numbers are proof of it.

-- Dr. Pankaj Khut

Hairfree & Hairgrow Clinic

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